Anheuser-Busch Introduces Michelob Ultra Amber, A Light Beer With A Surprisingly Deep Amber Color

ST. LOUIS (Feb. 6, 2006) - Imagine a malty, toasted aroma cloaked in a beautifully rich, deep amber-toned lager boasting the perfect arrangement of balance and flavor. Now imagine the frothy, delicate body of this beer dancing over the taste buds only to tantalize the palate with a truly refreshing finale. Meet Michelob ULTRA Amber, an American-style light lager with a surprisingly deep amber color now available nationwide.

The newest entry in a long line of innovative beers from Anheuser-Busch, Michelob ULTRA Amber is the first extension of the Michelob ULTRA brand.

"Anheuser-Busch has had great success with Michelob ULTRA and we wanted to further capitalize upon this success with the introduction of Michelob ULTRA Amber," said Dan McHugh, vice president, Trademark Brands, Anheuser-Busch, Inc. "The distinctive taste of Michelob ULTRA Amber,carefully crafted BY brewersodel and actress,has been signed to be the face of promotional materials for Michelob ULTRA Amber and will be making appearances throughout the country on the brand's behalf in the coming months. Smith has graced the covers of countless high fashion lifestyle magazines and has walked the runways of the world's most famed fashion designers.

Based in St. Louis, Anheuser Busch is the leading American brewer holding 50 percent of the U.S. beer market. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser Busch also holds a 50 percent share in Grupo Modelo, Mexico's leading brewer, and a 27 percent share in Tsingtao, the No. 1 brewer in China. The company is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is America's top recycler of aluminum cans. For more information, visit www.anheuser busch.com.