Anheuser-Busch Supports Los Angeles “Save the Drop” Campaign Through $50,000 Donation

Local brewery continues to reduce water consumption amidst California's fourth year of drought

ST. LOUIS (April 22, 2015) – Today the Anheuser-Busch Foundation announced its support of the ‘Save the Drop' campaign, being led by the Los Angeles Mayor's Office with the support of the Mayor's Fund for Los Angeles. The campaign will raise awareness with a goal of reducing water consumption in Los Angeles by 20 percent by 2017 as laid out in Mayor Eric Garcetti's Executive Directive on Water Conservation issued last fall.

"Public private partnerships are critical to driving impactful programs in Los Angeles,” said Deidre Lind, President, Mayor's Fund for Los Angeles.  "The generous contribution from Anheuser Busch will support the success of the city-wide Save the Drop campaign which ensures all Angelenos know how to conserve water and take advantage of related rebates and incentives."

The ‘Save the Drop' campaign, created by Mayor Garcetti, will help inform Los Angeles residents about the tools and rebates available to help conserve more water.  The campaign will promote water saving tips and programs in a variety of channels to reach Angelenos, from utility bill inserts to transit advertising to local events. The bi-lingual campaign will also launch on TV, radio and in movie theater ads by early summer.

“Water is a key ingredient in beer and of vital importance to our local communities. Our employees work each day to conserve and manage our water use carefully while making quality beer,” said Luis Cayo general manager, Los Angeles brewery, Anheuser-Busch.  “Anheuser-Busch shares in the Mayor's commitment to ‘save the drop' and are proud to join the call for communitywide action.”

Since 2009, the Los Angeles brewery has invested approximately $8 million in water conservation projects and reduced total use by 32 percent. Examples of projects and results include:

• Employee engagement programs generating dozens of employee water-saving ideas that resulted in a 3 percent water reduction in 2014
• Reuse of cleaning water and reclaiming water at pasteurizers
• Replaced grass landscaping with artificial turf, rocks and drought-tolerant plants in 2014 saving 5 million gallons of water a year

In addition, Anheuser-Busch has provided 155,000 cans of emergency drinking water to Californians in 2015 through its emergency water donation partnership with the Red Cross.

For more information on ‘Save the Drop,' visit savethedropLA.org or cadagotitacuentaLA.org.

About Anheuser-Busch

For more than 160 years, Anheuser-Busch and its world-class brewmasters have carried on a legacy of brewing America's most-popular beers. Starting with the finest ingredients sourced from Anheuser-Busch's family of growers, every batch is crafted using the same exacting standards and time-honored traditions passed down through generations of proud Anheuser-Busch brewmasters and employees. Best known for its fine American-style lagers, Budweiser and Bud Light, the company's beers lead numerous beer segments and combined hold 46.4 percent share of the U.S. beer market. Budweiser and Bud Light Lime Lime-A-Rita were named Brands of the Year for the Beer and the Spirits, Malt Beverages and Wine categories, respectively, by Ace Metrix® in 2014.  Anheuser-Busch is the U.S. arm of Anheuser-Busch InBev and operates 15 local breweries, 17 distributorships and 23 agricultural and packaging facilities across the United States, representing a capital investment of more than $15.9 billion. Its flagship brewery remains in St. Louis, Mo., and is among the global company's largest and most technologically capable breweries. Visitor and special beermaster tours are available at its St. Louis and five other Anheuser-Busch breweries. This year the Anheuser-Busch Foundation celebrates 40 years of contributing to communities across the country. For more information, visit www.anheuser-busch.com.

About The Mayor's Fund for Los Angeles

The Mayor's Fund for Los Angeles is a non-profit, non-partisan organization dedicated to improving life for all Angelenos. Bringing together institutions and experts from across the City, the Fund supports programs that will create transformative change across Los Angeles, making it a world leader in economic prosperity, government efficiency, community resiliency, and quality of life for all of its residents. Uniquely positioned at the crossroads of local government, business, philanthropy, and non-profits, the Fund enables communication and collaboration that will tackle some of Los Angeles' most complex challenges. The Fund is supported by private donations and is overseen by an independent Board of Directors. More information can be found at www.mayorsfundla.org.

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