Bud Light and Tajín Are Spicing Things Up with the New Bud Light Chelada Tajín Chile Limón

NEW YORK, NY - MARCH 23, 2023 - Some things are just better together, the perfect 1-2 punch. That’s why Bud Light is joining forces with Tajín, the #1 chili lime seasoning in both the U.S. and Mexico, and a fan favorite, to launch the new Bud Light Chelada Tajín Chile Limón. This new innovation for 21+ consumers brings together the beloved taste of mild chili peppers, lime and sea salt with America’s #1 best-selling crisp lager to form the mildly spicy combination.

“Bud Light has always had a deep understanding of our fan base and their preferences - whether that be their passions, habits or the flavors they love,” said Steve Wolf, Vice President of Marketing for Bud Light Extensions. “We’re thrilled to be joining forces with Tajín and kick things up a notch with our new Bud Light Chelada Tajín Chile Limón which is certain to give Chelada fans that spicy combination they have been looking for.”

Bud Light Chelada and Tajín are also stepping into the ring to connect fans with the passions they love, starting with the sponsorship of Top Rank Boxing’s event in Fresno, CA on March 25. As an official sponsor, fans will see the new Bud Light Chelada Tajín branding on the canvas of the ring, as well as the corner cushions to absorb all the action. Other consumer touchpoints include a new product forward TV commercial, out-of-home billboards, social and digital extensions, and much more.

“Our partnership with Bud Light delivers on our shared values, sparking moments of joy for consumers who have patiently awaited the introduction of a Tajin Chelada in partnership with America’s preferred beer brand, Bud Light,” said Haydee Fernández, Director of Alliances for Tajín International. “The new Bud Light Chelada Tajín Chile Limón is an authentic offering poised to be well received by consumers who seek to make it their beverage of choice as they enjoy key moments with those who matter most.” 

Beginning on Monday, March 27, 2023, the new Bud Light Chelada Tajín Chile Limón will be available nationwide in 25 oz. cans.

To follow the latest on Bud Light Chelada, visit BudLight.com and follow Bud Light Chelada on Facebook at Facebook.com/BudLightChelada, on Twitter at @BudLight, and on Instagram at @BudLightChelada.

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About Bud Light

The Bud Light brand name represents a family of products including Bud Light, Bud Light Seltzer, Bud Light NEXT, Bud Light Peels, Bud Light Chelada, Bud Light Platinum and Bud Light Platinum Seltzer. At the forefront of innovation, Bud Light continues to expand its product portfolio, offering a wide range of products brewed to meet the ever-changing preferences of consumers everywhere. Since 1982, Bud Light has delivered the best-selling premium light lager in America that is consistently brewed with a fresh, clean finish. For more information about Bud Light and our full family of products, visit www.BudLight.com.

About Anheuser-Busch

At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America's most loved beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser and Bud Light as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook, and Instagram.

About Tajín

Industrias Tajín is a Mexican-owned company and market leader in both Mexico and the United States in the chili powder category, in addition to being one of the most important brands in producing and commercializing products derived from chili worldwide. Today, it has a presence in more than 65 countries around the world. Tajín was founded in 1985, surprising consumers with the perfect blend of mild chili peppers, lime, and sea salt. In 1993, Tajín made its first export to the United States and Tajín International Corporation was established in Houston, TX, from where all commercial activity of the brand in the U.S. is managed. The brand arrived in Central American and European markets in 2006. For more information visit www.tajin.com.