November 9, 2023
Bud Light Announces Partnership with Record-Breaking Country Artist, Zach Bryan
Grammy-nominated country artist Zach Bryan will kick off the brand’s 2024
Bud Light Backyard Tour, headlining at Bud Light’s Super Bowl LVIII
NEW YORK, NY – NOV. 9, 2023 – Bud Light announces today its partnership with country singer/songwriter, Zach Bryan, as the brand continues its expansion into country music. To launch the partnership, Zach Bryan will headline the brand’s concert event taking place Super Bowl LVIII weekend. Bud Light, the Official Beer Sponsor of the NFL, will kick off the second year of the Bud Light Backyard Tour with ‘The Bud Light Backyard Tour Presents Zach Bryan.’ Additional partnership initiatives will include promotional giveaways and an integration with Folds of Honor, a nonprofit organization that provides educational scholarships to the families of fallen and disabled service members and first responders.
“Anheuser-Busch and our brands have brought unparalleled experiences to football fans and to country music lovers for decades. We could not be more excited to partner with Zach Bryan and to showcase his all-star talent during Super Bowl LVIII weekend,” said Brendan Whitworth, CEO, Anheuser-Busch. “All of us at Anheuser-Busch are thrilled to work alongside Zach to bring positive experiences to country music fans and to local communities nationwide."
‘The Bud Light Backyard Tour Presents Zach Bryan’ will kick off the Super Bowl LVIII celebrations on February 9, 2024 at The Chelsea at The Cosmopolitan of Las Vegas, making it even easier for fans to enjoy Super Bowl weekend as singer/songwriter Zach Bryan delivers his signature classic folk melody and outlaw country sound to 21+ football fans in an intimate space. Fans can visit budlightbackyard.com to pre-register and learn more information about the show.
“Bud Light has always been at the center of great music moments, we couldn’t be more excited to return to our country music roots by teaming up with Zach Bryan, who is one of the most compelling artists in country music right now,” said Todd Allen, VP of Marketing for Bud Light. “Bryan is known for connecting with and bringing fans together, and we can’t wait to put on a great show for fans ahead of the Super Bowl.”
Growing up in a military household, Zach Bryan went on to serve in the U.S. Navy for eight years, which instilled the strength and character that has brought him to the forefront of country music, accruing over 3 billion global streams. While serving in the United States Navy as an independent artist uploading his original songs, Bryan has continued perfecting his craft for his devoted audience resulting in becoming one of country music's brightest and boldest stars. In 2023, Bryan's self-titled album landed the No. 1 album spot on the Billboard 200 chart, making a significant milestone in the rising singer-songwriter-producer's music career.
"I've been drinking Bud Light since I was old enough to drink and partnering with them now after all the songs I've written while swigging them is full circle for me,” says Zach Bryan. “When Bud Light asked if I would be involved, I didn't hesitate after I learned the immense amount of support going into Folds of Honor, fallen service members, first responders' families and loved ones. It is a privilege and honor to provide help in any way to veterans and all the people who make this country as great as it can possibly be.”
As it enters its second year, the 2024 Bud Light Backyard Tour expands upon the brand’s easy to drink and easy to enjoy platform, bringing fans closer to the music and artists they love with previous activations like Bud Light Super Bowl Music Fest, Bud Light Dive Bar Tour, and Bud Light Seltzer Sessions. Earlier this year, The Bud Light Backyard Tour brought performances from top artists to fans in intimate settings throughout the summer and college football season.
Throughout 2024, Bud Light will continue to celebrate live country music alongside 21+ fans by bringing Bud Light Backyard Tour stages to the biggest country music events and festivals across the country, including Stagecoach, CMA Fest and more.
To follow along with the latest updates on the Bud Light music platform, visit BudLight.com and follow Bud Light on Facebook at Facebook.com/BudLight, on X at @BudLight, and on Instagram at @BudLight.
About Bud Light
The Bud Light brand name represents a family of products including Bud Light and Bud Light Seltzer, each crafted for a refreshingly easy drinking experience. Since 1982, Bud Light products have captivated the senses and set the standard for enjoyment, consistently delivering a crisp, clean finish. Bud Light remains as the number 1 beer brand in volume sales (Circana MULC) with its premium American light lager, brewed with four simple ingredients, that represents the pinnacle of quality and flavor. For more information about Bud Light and our full family of products, visit www.BudLight.com.
At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations.
Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 18,000 colleagues across the United States. We are home to several of America's most loved beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser and Bud Light as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
About Folds of Honor
Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of US military service members and first responders who have fallen or been disabled while serving our country and communities. Our educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school and post-graduate work, including a master’s degree, doctorate, or professional program. Funds for a second bachelor’s degree or trade/technical program certification are also available. Since its inception in 2007, Folds of Honor has awarded over 51,000 scholarships totaling about $240 million in all 50 states. Among the students served, 45 percent are minorities. It is rated a four-star charity by Charity Navigator and Platinum on Candid. It was founded by Lt Col Dan Rooney, the only-ever F-16 fighter pilot (with three combat tours in Iraq) and PGA Professional. He is currently stationed at Headquarters Air Force Recruiting Service Detachment 1, at Joint Base San Antonio-Randolph, Texas. For more information or to donate in support of a Folds of Honor scholarship visit foldsofhonor.org.
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