August 19, 2021
BUD LIGHT CELEBRATES THE KICKOFF TO THE 2021 NFL SEASON BY PAYING HOMAGE TO PASSIONATE FAN BASES ACROSS THE LEAGUE
The Official Beer Sponsor of the NFL Kicks Off the Season with Never Seen Before Team Cans Inspired by Fan Rally-Cries and Welcomes Fans Back in a Larger-Than-Life way at the First Game of the Season
New York, NY, August 19, 2021 – This season, NFL fans are back in a big way, and so is Bud Light. As the official beer sponsor of the NFL, Bud Light knows that nothing goes together better than celebrating a big score, turnover or game-changing play with fellow 21+ fans and an ice-cold beer!
“As a longtime partner of the NFL, Bud Light is excited to welcome fans back this season, recognizing that without them, both the NFL and Bud Light would not be what they are today,” said Andy Goeler, Vice President of Marketing, Bud Light. “We know this season is going to be special and whether fans are cheering on their team at the stadium, bar or at home, Bud Light is excited to celebrate the big moments of the year, right by their side.”
New Limited-Edition NFL Packaging “For the Fans”
Bud Light is unveiling its 2021-2022 NFL team cans and packaging that brings fandom to a whole new level. For the first time ever, the new limited-edition packaging will feature designs inspired by team rally cries that fans cheer as they root on their favorite teams. The “For the Fans” limited-edition packaging will vary by team and will be available in 16 oz. aluminum bottles and 12 oz. glass bottles in 12-pack, 15-pack, 20-pack, and 24-packs beginning Monday, August 23rd.
In addition to the limited-edition packaging featuring team chants from fan bases across the NFL, the packaging will also include a new How2Recycle® label which is designed to educate and inspire fans to recycle their beer bottles, cans and packaging after enjoying the game. Bud Light is the first major beer brand to join the How2Recycle program, further demonstrating its support of Anheuser-Busch's 2025 U.S. Sustainability Goals.
Welcoming NFL Fans Back to Kickoff Weekend Across the League
To kick off the season and welcome all NFL fans back in a big way, Bud Light is teaming up with the reigning Super Bowl Champions - the Tampa Bay Buccaneers – to produce a larger than life “Welcome Mat” for the first NFL game of the season on Thursday, September 9th. This is not just an ordinary welcome mat – this symbolic ode to the return of NFL fandom measures over 71 yards in-length! Fans in attendance will have the chance to win limited-edition Tampa Bay Buccaneers merchandise by scanning a QR Code at the Welcome Mat – located at the South Entrance of Raymond James Stadium.
Not in Tampa? Well Bud Light is partnering with more than 20 teams across the league to welcome fan bases across the league back to stadiums in a big way! For fans who are interested in learning what their team has in store for kickoff weekend, follow your favorite team and Bud Light on social media to see more (Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight).
This year, Bud Light has partnered with 29 NFL players across 27 teams who will be supporting the brand and showing off their Bud Light team packaging on social media ahead of the season. Notable 2021-2022 Bud Light NFL athletes include Dak Prescott, Travis Kelce, George Kittle, Mike Evans, JuJu Smith-Schuster, and more.
To see the latest on Bud Light, visit BudLight.com and follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight.
About Bud Light
The Bud Light brand name represents a family of products including Bud Light, Bud Light Seltzer, Bud Light Peels, Bud Light Chelada, Bud Light Platinum and Bud Light Platinum Seltzer. At the forefront of innovation, Bud Light continues to expand its product portfolio, offering a wide range of products brewed to meet the ever-changing preferences of consumers everywhere. Since 1982, Bud Light has delivered the best-selling premium light lager in America that is consistently brewed with a fresh, clean finish. For more information about Bud Light and our full family of products, visit www.BudLight.com.
For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America's most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
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