Press Releases

December 1, 2023

Bud Light Teams Up with NFL Legends Peyton Manning and Emmitt Smith to Kickoff Biggest Sponsored Super Bowl Ticket Giveaway Ever with Brand New Ad

Bud Light Teams Up with NFL Legends Peyton Manning and Emmitt Smith to Kickoff Biggest Sponsored Super Bowl Ticket Giveaway Ever with Brand New Ad

Debuting their new TV commercial, Bud Light is making it easier than ever for 21+ football fans to enjoy Super Bowl LVIII by giving away tickets ahead of the big game 

NEW YORK, NY December 1, 2023 – Bud Light, the Official Beer Sponsor of the NFL, is tapping Super Bowl Champions and Pro Football Hall of Famers Peyton Manning and Emmitt Smith ahead of the 2023-2024 NFL Playoffs. With its new ad, Bud Light shows the Super Bowl-level excitement of throwing and receiving a game-winning pass, while also kicking off the brand’s biggest Super Bowl ticket giveaway ever, where the more fans show their love of Bud Light, the more chances they have to win. 


“With Super Bowl tickets in extremely high demand, we are proud to be the sponsor bringing the most fans to the stands with Bud Light’s biggest Super Bowl ticket giveaway ever,” said Todd Allen, Vice President of Marketing for Bud Light. “Peyton Manning and Emmitt Smith are two players who know exactly how much energy fans can bring to a game; working with them was an incredible experience and we’re thrilled to continue our relationship with Peyton for years to come.” 


A Round of Bud Lights: Peyton Manning Goes Under Center In Bud Light’s New Commercial 

Set to "It’s So Easy” by Margo & Mac, Bud Light’s new ad features bar patrons eagerly awaiting NFL Legend Peyton Manning’s next move after he orders an ice-cold Bud Light at a crowded bar. He announces a round of Bud Lights on him for the entire bar and, in typical quarterback style, drops back and starts passing cans of Bud Light to 21+ fans with deep throws, Hail Mary’s and perfect spirals – all without a single drop spilled. As a fan makes a diving catch, Emmitt Smith joins the crowd to call the touchdown, and joins Peyton as they pass out the brews to a crowd erupting with Super Bowl-winning excitement.  


“Experiencing the playoffs or the Super Bowl is a special moment for a fan, and I’m happy that Emmitt and I get to be part of Bud Light’s mission to host their largest ever NFL postseason ticket giveaway,” said Peyton Manning. 


The ad is set to run in a :30 and :15 second format throughout the 2023 NFL Playoff season, leading up to Super Bowl LVIII, and comes as part of the brand’s larger “Easy to Drink, Easy to Enjoy” platform established during Super Bowl LVII. 


“Having won three Super Bowls, I know that the Super Bowl is one of the most incredible experiences for both fans and players. Giving fans the chance to attend a game this postseason is why I am so excited to partner with Bud Light throughout the NFL Playoffs. Together, we are making it easy for fans to enjoy an ice cold beer and football at its greatest this season,” said Pro Football Hall of Famer Emmitt Smith. 


Bud Light Is Your Ticket To Super Bowl LVIII: More Love For Bud Light Means More Chances To Win 

Tickets to Super Bowl LVIII are expected to be one of the most sought-after Super Bowl tickets on record, and 90% of avid fans wish they had a chance to go to the Super Bowl*. To make it easier than ever for football fans to be in the stands during the big game, the brand launched Bud Light’s Largest Super Bowl Giveaway Ever, and the key to winning the hottest football tickets of the year is simple: the more you show your love of Bud Light , the more chances you have at winning!  


Starting December 1, 21+ fans can enter for chances to win Playoff and Super Bowl tickets by scanning Bud Light QR codes, showing off their Bud Light love on their social channels and checking back every week for more opportunities to enter. Additional prizes include tickets to ‘The Bud Light Backyard Tour Presents Zach Bryan’ concert and gift cards to UberEats and Instacart to help fans stock up for at-home Super Bowl parties. To learn more about how to sign up for Bud Light’s biggest Super Bowl ticket giveaway ever and enter for a chance to win this season, visit 


BUD LIGHT’S LARGEST SUPER BOWL GIVEAWAY EVER: No Purchase Necessary.  Open to US residents 21+.  Begins 12/1/23 and ends 2/11/24.  Multiple entry periods.  Visit for free entry, entry deadlines and Official Rules.  Message and data rates may apply.  Void where prohibited. 


To follow along with the latest Bud Light Super Bowl LVIII news, visit and follow Bud Light on Facebook at, on X at @BudLight, and on Instagram at @BudLight. 




About Bud Light 

The Bud Light brand name represents a family of products including Bud Light and Bud Light Seltzer, each crafted for a refreshingly easy drinking experience. Since 1982, Bud Light products have captivated the senses and set the standard for enjoyment, consistently delivering a crisp, clean finish. Bud Light remains as the number 1 beer brand in volume sales (Circana MULC) with its premium American light lager, brewed with four simple ingredients, that represents the pinnacle of quality and flavor. For more information about Bud Light and our full family of products, visit 


About Anheuser-Busch 

At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. 


Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 18,000 colleagues across the United States. We are home to several of America's most loved beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser and Bud Light as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit or follow Anheuser-Busch on LinkedIn, X, Facebook and Instagram. 


Press Contacts  

Press Contacts is a single point of contact for journalists. If you are a member of the press and have an exclusively news-related inquiry, please direct it to this address. For other questions or requests, please click here.

Media Contact is a single point of contact for journalists. If you are a member of the press and have an exclusively news related inquiry, please direct it to this address. For other questions:

Contact Us