June 22, 2023
Bud Light Unveils the Brand's Biggest Summer Campaign Ever
Brand Celebrates Start of Summer with the Best of Music and Backyard Fun with New “Easy to Summer” Commercial
NEW YORK, NY – June 22, 2023 – This summer, Bud Light is setting out to have the brand’s biggest summer campaign ever with the new “Easy to Summer” commercial that shows how effortless it is to enjoy the summer season. In addition to the new creative, the brand is announcing a national summer music tour, and welcoming some famous NFL friends of the brand to the backyard with new social content.
First up, Bud Light’s latest addition to its Easy to Drink, Easy to Enjoy campaign comes to life in the all-new commercial, titled “Easy to Summer.” In the spot, despite the everyday trials and tribulations of summer – like sunburn, broken flip flops, or navigating a paddle board for the first time – you’ll see how an ice cold Bud Light is easy to enjoy with 21+ family and friends. Set to the track “Good Times” by Chic, Bud Light is here to remind fans to kick back and enjoy with friends and family in the backyard throughout the summer.
Earlier this year, Bud Light announced partnerships with top artists including Kane Brown, Midland, and Megan Moroney to surprise and delight fans of the brand over the course of the year. In a few weeks, Bud Light will offer 21+ fans the chance to attend the Bud Light Backyard Tour - a national tour visiting multiple states throughout the summer. Delivering some of the best artists to jam with in the backyard including Tyler Braden, Seaforth and others, the Bud Light Backyard Tour will bring together fan favorite artists and good vibes all summer long. From scoring tickets, to navigating packed venues to finding the perfect view, Bud Light knows it can sometimes be hard to enjoy your favorite musicians live. The Bud Light Backyard Tour makes loving live music easy and allows fans across the country to step into the Bud Light Backyard for intimate sets and easy hangs with their favorite artists.
“Bud Light established our ‘Easy to Drink, Easy to Enjoy’ platform at the Super Bowl and we are continuing to build on that message as we unveil our new ‘Easy to Summer’ commercial to officially kick off summer,” said Todd Allen, Vice President of Marketing for Bud Light. “We can’t wait to get out on the road and give fans the experience to enjoy their favorite artists through the first-ever Bud Light Backyard Tour. Bud Light is ready for an epic summer, and we are looking forward to delivering easy enjoyment to our 21+ fans for all the best summer moments in the backyard.”
“Easy to Summer” will kick off with the brand’s largest media spend to date - starting with the new commercial airing today. Bud Light is making this the biggest summer campaign ever by bringing all the summer backyard fun straight to fans by:
- Offering lucky fans the chance to win tickets to the local shows on the Backyard Tour and experience your favorite artists
- Giving away $10K weekly to make summer easy to enjoy and stock up for all the backyard parties
- Covering the beer tab where consumers scan for a chance to win $100 toward their tab
- Offering rebates over July 4th weekend to help keep summer easy
To tee up the upcoming NFL season, Bud Light is also calling on NFL superstars Travis Kelce, George Kittle and Dak Prescott for more backyard fun. These players will star in new creative in advance of the NFL season and show up for 21+ fans all summer long. Whether it is Travis Kelce lounging in the backyard, George Kittle finding his Sunday best, or Dak Prescott and his neighbors admiring his perfectly mowed lawn, Bud Light and their NFL partners help make summer easy. Fans won't just have the chance to see these stars in new content, but will also have the chance to win signed memorabilia from Travis Kelce, George Kittle and Dak Prescott to get ready for the start of the NFL season.
To follow the latest on Bud Light, visit BudLight.com and follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight.
ABOUT BUD LIGHT
The Bud Light brand name represents a family of products including Bud Light, Bud Light Seltzer, Bud Light NEXT, Bud Light Peels, Bud Light Chelada, Bud Light Platinum and Bud Light Platinum Seltzer. At the forefront of innovation, Bud Light continues to expand its product portfolio, offering a wide range of products brewed to meet the ever-changing preferences of consumers everywhere. Since 1982, Bud Light has delivered the best-selling premium light lager in America that is consistently brewed with a fresh, clean finish. For more information about Bud Light and our full family of products, visit www.BudLight.com.
At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States.
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