Quality ingredients and careful consideration for the hands-on brewing processes have always been the hallmark of Anheuser-Busch. But now, the company is also investing over a billion dollars to create breweries of the future, using best-in-class technologies to ensure beverages remain ahead of the trends while delivering the same crisp, refreshing flavors that Anheuser-Busch has always been known for. Here’s how Anheuser-Busch is using innovation and technology to push the industry forward at every stage of the brewing process—creating a more sustainable, tastier future.
After Heineken resisted Taylor Heinicke’s overtures for a fitting endorsement deal, Bud Light saw an opportunity and seized it. The partnership comes just one day after Heinicke was asked if the Dutch Beer company, Heineken, had reached out to him for a deal following his victory over the NY Giants. "I'm trying, man. I'm trying," Heinicke replied. "At some point I might just start calling up Bud Light."
The newest version of Bud Light is even lighter. Anheuser-Busch has announced the launch of Bud Light Next, the company's first-ever zero-carb beer. The beverage, which hits shelves in early 2022, comes as health-conscious customers have gravitated toward light beers in recent years — and beer in general is in the middle of a big resurgence.
Anheuser-Busch has joined forces with Mothers Against Drunk Driving (MADD) and Uber to target impaired driving in a just-launched new campaign. The new coalition will utilize all three group’s best assets—Uber's fleet of safe rides, MADD’s history of resources in the space, and Anheuser-Busch’s access to a globe of drinkers. This is the first time MADD has ever partnered with an alcohol company.
The Great American Beer Festival might have not happened in person this year, but the festival’s beer competition, the largest commercial beer competition in the world, did go on. This year marked the largest competition to date, with medals awarded in 97 different beer categories covering 175 different beer styles.
Anheuser-Busch is releasing its first zero-proof beer under the Stella Artois brand. Called Liberté, the nonalcoholic libation is now available in select markets. The 0.0% option will come in the brand’s classic 11.2-ounce glass bottles, but with updated labeling.
Bud Light Seltzer announced that they are debuting a limited-time fall seasonal pack on Sept. 6 to go along with your "favorite flannel," "apple picking plans," and "basic Insta content." The flavors in the Fall Flannel pack include Apple Crisp, Pumpkin Spice, Maple Pear and Toasted Marshmallow.
Bud Light is releasing its first-ever hard seltzer featuring the fall flavor. The alcoholic beverage includes a blend of pumpkin, cinnamon, nutmeg and vanilla flavors that the company describes as "literally the taste of fall." The new drink is part of a new fall-themed variety pack.
Michelob ULTRA is betting on women in sports. Today the beer brand announced it was committing $100 million over the next five years to increase visibility for women’s sports and female athletes. It is among the largest known single financial commitment by any brand to women’s sports initiatives.
Anheuser-Busch announced plans this week for what will become the largest solar project at a brewery in the U.S. — part of a $64 million investment in the company’s Los Angeles facility. The solar project will generate 10% of the brewery’s total electricity use and create 16 new jobs at the facility.
Anheuser-Busch has announced a $64 million investment into Los Angeles brewing operations in an effort to drive economic recovery, expand sustainability initiatives, and bolster the brewing giant’s hard seltzer capabilities.
Anheuser-Busch, the makers of Budweiser, Michelob, Busch, and many other alcohol brands, is a market leader of innovation for alcoholic beverages of the future. Over the past 10 years, there has been a major cultural shift in drinking behaviors, especially among younger generations.
The Anheuser-Busch brewery in Fort Collins is getting an $18.2 million upgrade to its brewing and packaging operations, which the company hopes will make it more efficient and reduce its environmental impact. The investment is geared toward satisfying beer lovers who are increasingly drinking at home vs. at the bar.
One instigator of canned cocktails recent success is Cutwater Spirits, which uses its own liquor in each product. Born as a side project in a brewery, Cutwater later broke off on its own and was later bought by Anheuser-Busch to capitalize on nationwide distribution and marketing.
Budweiser, a longtime customer of VaynerMedia, has signed on as the group’s flagship client. According to Richard Oppy, VP of global brands at Budweiser parent Anheuser-Busch InBev, NFTs are a huge opportunity for a brand that's been synonymous with art, music, sports and culture for decades.
America hasn't quite reached President Biden's vaccination goal, but the White House isn't letting that get in the way of a good party. Anheuser-Busch is officially unlocking its free beer giveaway ahead of July Fourth. The news was announced by actor Bill Pullman, who reprised the presidential speech of the 1996 blockbuster Independence Day.
Remember Anheuser-Busch’s promise to give Americans free beer if the White House hit its goal of 70% of U.S. adults by July 4? The beer maker is keeping its word. Also as part of the celebration, Budweiser released a new "Go Fourth, America" video starring actor Bill Pullman.
After 25 years, Bill Pullman is reprising one of movie history’s famous speeches. On Wednesday, Budweiser unveiled “Go Fourth, America,” a spot starring Pullman as President Thomas Whitmore from Independence Day, calling on the world to support vaccination efforts to defeat COVID-19.
Marcel Marcondes has launched product innovation programs to help Anheuser-Busch identify and test new ideas. He also created a new loyalty program that's helped grow the company's first-party data and personalize its marketing. During the pandemic, he helped A-B's brands shift to live-streamed events.
If the U.S. reaches President Biden’s vaccination goal by the July 4th, Anheuser-Busch will buy adults a round of beer. It's their biggest beer giveaway ever, one that comes in a “pivotal moment where people are excited to be together again,” the company’s CMO, Marcel Marcondes, said in a statement.
Anheuser-Busch said on Wednesday that it would offer Americans another incentive to get vaccinated: free beer. The company said that it would “buy America’s next round” once the country reached the goal of having 70% of the adult population get at least one coronavirus vaccination by July 4.
"We are committed to supporting the safe and strong recovery of our nation and being able to be together again. This commitment includes encouraging Americans to get vaccinated, and we are excited to buy those 21+ a round of beer when we reach this goal," said Michel Doukeris, CEO of Anheuser-Busch.
Here's an incentive to get vaccinated against COVID-19: free beer. Anheuser-Busch says that if the White House reaches its goal of getting 70% of American adults at least partially vaccinated by July 4, it will give away a complimentary brew to adults over 21.
Anheuser-Busch announced Wednesday it is teaming up with the White House to offer its "biggest beer giveaway ever." If the U.S. reaches the goal of having 70% of adults partially vaccinated by July 4, Anheuser-Busch will buy America's next round of beer, seltzer, non-alcoholic beverage or other A-B product.
Anheuser-Busch‘s entire portfolio of domestic beer and seltzer brands — including Bud Light, Michelob ULTRA, Busch and its Brewers Collective family of craft partners — is now brewed with 100% renewable electricity from solar and wind power.
Stella Artois is here to help. The brand is picking up the tab for your first beer back, and they’re partnering with Top Chef and Taste the Nation host Padma Lakshmi on a new campaign called “Your Table Is Ready” to encourage everyone to get out there and take advantage of the offer.
Padma Lakshmi is now the face of Stella Artois' "Your Table Is Ready" summer campaign, which is aiming to refill restaurants all over the world with customers. Proceeds from Stella's "Open for Good™" aluminum bottle will be going to the James Beard Foundation.
Anheuser-Busch has flipped the marketing model on its head. The company had to quickly adapt to the closure of restaurants, sporting events and other venues during the pandemic, while still staying top of mind, relevant and providing value to consumers.
Budweiser announced Monday that it’s “celebrating American pride all summer long” with the release of a new patriotic-themed line of cans. What makes the celebration even more patriotic is that $1 from every case sold from May 31 through July 4 will benefit Folds of Honor.
Known as the most awarded canned cocktail brand in the U.S., Cutwater Spirits is proud to announce several exciting wins at the esteemed San Francisco World Spirits Competition 2021. Cutwater scored top honors including Best of Class for its Whiskey Mule RTD, 4 Double Golds, and 7 Gold medals.
The circular economy vision of sustainability is being embraced by a new company called EverGrain, with the support of America’s leading brewer, Anheuser-Busch. EverGrain’s mission is to rescue from the waste bin one of beer’s key ingredients: barley.
The past year has been tough for Texas farmers and ranchers. Karbach Brewing unveiled its Restoring the Ranch Program on April 26. Through the initiative, the Houston brewery will give two Texas ranchers or farmers $10,000 grants to rebuild their operation.
A clutch of the world’s largest consumer products and food companies are joining Budweiser’s parent company Anheuser-Busch InBev in backing an investment program to support early-stage companies focused on making supply chains more sustainable.
Anheuser-Busch is expanding its “Let’s Grab A Beer” campaign, a continuation of its Super Bowl ad, by joining its efforts with the National Restaurant Association’s (NRA) Restaurant Revival campaign, which focuses on the restaurant industry as a whole.
As the country progresses forward and we all look toward brighter days ahead with the next phase of reopening on the horizon, Anheuser-Busch today announced a new effort to make the moments we come together over a beer even better through a coordinated approach with its biggest brands.
The leading brewer reveals its approach to product innovation as it continues to put consumers first. Anheuser-Busch’s commitment to innovation cannot be ignored with the company releasing 111 new products last year, up from 22 in 2016.
Anheuser-Busch, the country’s leading brewer and a top US manufacturer, has announced St. Louis as the primary site for EverGrain’s US production operations. The company will renovate the historic Stockhouse 10 brewery, on their St. Louis Brewery Campus, into EverGrain’s headquarters.
A new Anheuser-Busch backed company that turns the remnants of barley from brewing into protein and fiber supplements is putting nearly $100 million into a new production facility and headquarters on A-B’s St. Louis brewery campus.
Anheuser-Busch has announced that it will spend $100 million for an innovative grain repurposing facility on its St. Louis brewery campus. The investment will result in the primary site of EverGrain, a sustainable ingredient company backed by A-B.
Four Peaks Brewing Co. always seems to be doing something cool for the world. In 2020, Four Peaks installed 500 solar panels on the roof of its production facility. As a result, Sun Day Solar Seltzer is made with renewable energy from the sun, the first Four Peaks product to do so.
Anheuser-Busch is boosting production of its latest hard seltzer offering — called Cacti Agave Spiked Seltzer — after the beverage, developed alongside rapper Travis Scott, saw furious demand, CEO Michel Doukeris told CNBC.
Budweiser is turning all of its beer "green" on March 17 for St. Patrick’s Day. the company will pledge enough Renewable Energy Certificates (RECs) to cover the estimated electricity used to brew beer in the U.S. in one day.
A couple of Anheuser-Busch-owned craft breweries are upping the ante in a way that's fitting for this era of COVID-19—turning their taprooms into PPE recycling points and offering free beer for your old masks and gloves.
Anheuser-Busch has announced it will be investing $1 billion into US supply chain and domestic production efforts over the next two years. This move will strengthen American operations and help the beverage giant compete in the hard seltzer race.
The big Anheuser-Busch plant near Baldwinsville, the largest brewery in New York state, is set to receive a major share of a planned $1 billion company-wide corporate investment over the next two years.
Anheuser-Busch said it’s investing $1 billion over the next two years to modernize its U.S. facilities. Nearly half that amount will go to the company’s 12 major U.S. breweries, including its 169-year-old flagship brewery in St. Louis.
The country’s largest brewer is willing to do everything it can to help the pandemic relief. Anheuser-Busch announced it will invest more than $1 billion over the next two years, to drive economic recovery in the U.S.
Budweiser, owned by Anheuser-Busch, announced on Monday that for the first time in 37 years it is trading out it's traditional advertising approach to dedicate efforts elsewhere "after a year that looked like no other."
Anheuser-Busch said it won’t devote a Super Bowl commercial to its flagship Budweiser beer brand this year for the first time since 1983, pledging to redirect spending for the airtime to marketing campaigns related to Covid-19 vaccinations instead.
Budweiser, the beer giant whose commercials featuring Clydesdale horses made it one of the most beloved Super Bowl advertisers, is opting out of the game-time broadcast this year for the first time in 37 years to focus on raising awareness for the Covid-19 vaccine.
Beer made from rice grown with less water, rye planted in the off-season and the sale of carbon credits to tech firms are just a few of the changes North American farmers are making as the food industry strives to go green.
Of the five hundred jobs at the Baldwinsville Budweiser Brewery, none are more coveted than the jobs that suddenly come open every afternoon. Take an inside look at the operations with the brewery's Senior General Manager Bryan Sullivan.
Anheuser-Busch brewing company is using its facilities to produce hand sanitizer, and it sent more than 6,500 gallons of it to be used at polling places throughout Texas, the Texas Governor's office announced.
Anheuser-Busch, best known for its beer products, donated 43,000 ounces of hand sanitizer to the Mountain State to be placed in polling locations and areas where election workers will be busy in the upcoming vote.
The Anheuser-Busch Foundation is donating $200,000 toward a University of Idaho sustainable water and soil health demonstration farm, which is devoted to studying crop rotations, cover crops and livestock integration.
Recently, Jake Kirsch, VP Innovation at Anheuser-Busch shared some insights on the iconic beverage brand, the innovations that consumers want and a few beverage suggestions that are perfect for the summer.
A new commercial has just begun airing across the country thanks to a St. Louis hometown favorite. The ad, “Reunited with Buds,” sees the world-famous Clydesdales celebrate the reopening of bars across the U.S. after coronavirus restrictions closed so many doors.
The Gateway Arch grounds is just one of the famous St. Louis spots featured in a new commercial from Anheuser-Busch. The commercial, titled Together We Will Run Again, features other famous spots meant to inspire everyone that we will get through this pandemic together.
The Anheuser-Busch Clydesdales are starring in a new ad amid the coronavirus pandemic. Anheuser-Busch posted a video of its latest ad to its social media channels. It shows Clydesdales in different parts of the country, including of course, St. Louis.
Ohio Gov. Mike DeWine thanked Anheuser-Busch brewing company Monday after they sent 7,000 bottles of hand sanitizer they made to the Ohio National Guard. The bottles will be used to distribute to those in the greatest need, the governor said on Twitter.
Anheuser-Busch’s brewmaster is breaking barriers during Women’s History Month. Natalie Johnson is the first female to hold the title at the St. Louis brewery. “Being here in this position now is something I’m proud of and grateful of opportunity,” Johnson said.
Brewing giant Anheuser-Busch is redirecting its funds and partnerships in the sports and entertainment world to support relief efforts across the country for the COVID-19 pandemic, the company announced Wednesday.
The brewing giant Anheuser-Busch has joined craft distilleries that have heeded the call of duty to respond to the coronavirus pandemic by adding a new product to their lineups of beer, gins, whiskeys and rums: hand sanitizer.
Natalie Johnson, the first woman to hold the title "brewmaster" at the flagship brewery, talks about her career at A-B, the responsibilities of a brewmaster and how that work has affected how she consumes beer.
When all live sporting and entertainment events were canceled due to the COVID-19 pandemic, Anheuser-Busch made the decision to redirect sponsorship dollars to nonprofit partners including the American Red Cross.
For Anheuser-Busch’s Jacksonville brewery, 50 years of production have allowed it to expand its footprint to the point that it account for approximately 5 percent of the entire country’s beer production.
Anheuser-Busch is launching the largest fleet of Class 8 electric trucks in North America, purchasing 21 trucks from electric vehicle company BYD. The deployment is part of a California initiative to increase the sustainability of warehousing and distribution.
Hard seltzer is big. Anheuser-Busch thinks it’s about to get bigger. The alcohol company is launching a new line of spiked seltzer under the Natural Light brand, an affordable product marketed to college-aged drinkers.
As marketers play increasingly important roles in the C-Suite, Marcondes says that CMOs today must not only drive their companies' marketing but also innovation. For Anheuser-Busch, that innovation has been driven by necessity.
In honor of the meeting its 100% renewable energy by 2021 goal 4 years ahead of schedule, Anheuser-Busch CEO Michel Doukeris signed a giant, symbolic contract with the sun for 5 billion years at the Budweiser brewery in Fairfield, CA.
When a new solar farm is completed on a 2,000-acre site in Pecos County, TX, by early 2021, every beer that Anheuser-Busch makes in the U.S. will come with a purchase of renewable electricity equal to the power used to brew it.
“A-B brands now have the opportunity to connect with fans in new ways and to not just highlight these players as great athletes, but more importantly, as great people,” Marcel Marcondes, the company’s CMO, was quoted as saying.
Anheuser-Busch North America, known for its iconic brands such as Bud Light and Budweiser, is looking to three “mega trends” to play a role in expanding their brand, the CEO Michel Doukeris told FOX Business on Wednesday.
As Anheuser-Busch transforms its marketing to become hyper-relevant to a variety of audiences, it’s moving away from standard focus groups—and talking with a lot more consumers a lot more frequently.
The Ohio Ag Net travels to the Anheuser-Busch Columbus Brewery for a behind the scenes look at how some of American’s favorite beers are made. The process is rich in agricultural product usage, including corn from Ohio farmers.
Budweiser Clydesdales make a symbolic delivery to the Kansas Capitol in celebration of the state’s implementation of a law granting stores opportunity to sell beer with more than 3.2% alcohol content.
Elk Mountain Farms is one of the world’s largest hops farms at 1,700 acres. “We have more than 500 experimental varieties and about 10 commercial types,” said Ed Atkins, GM of the Anheuser-Busch farm in northern Idaho.
Anheuser-Busch is once again delivering water to victims of natural disasters. The brewing company announced earlier this week that it would be sending more than 100,000 cans of water to areas affected by the flooding in Nebraska.
Anheuser-Busch and USA Rice are partnering for the third year in a row to make a significant investment in America’s rice growers. A-B announced it will donate $150,000 to USA Rice to support the organization’s Rice Stewardship Partnership.
Last year, Budweiser brewed by Tim Seitz and his team at the Fort Collins location was deemed the most perfect and as a prize, they’re featuring his signature on every aluminum can of Budweiser sold this St. Patty’s Day.
Indigo Ag Inc. will deliver 2.2 million bushels of "Indigo Rice" to Anheuser-Busch. The rice will come from growers who contract with Indigo Ag to produce crops that use 10% less water and nitrogen than is typical.
Anheuser-Busch said it expected the premium segment to grow about 5x as fast as core and value brands in the coming years. "Consumers are revising their choices, and they want to have more premium propositions," A-B's US CMO, Marcel Marcondes, recently told Business Insider.
Heidi Crandall, who co-founded Devils Backbone in 2008 with her husband before selling it to A-B 8 years later, told Food Dive the beer giant has given the craft brewer access to "more resources than we could have ever dreamed up."
Patrick Fagan is the seventh brewmaster at the Fort Collins facility that opened in 1988. He’s spent the last 2 years as brewmaster of the company’s Newark brewery and has spent more than 2 decades working for Anheuser-Busch facilities.