April 19, 2021
Michelob ULTRA Pure Gold and Maluma Drop First-Ever Song Collaboration with the Sun in Celebration of the Organic Lager Now Being Brewed with 100% Solar Electricity
Shades On, Volume Up: The beer that's best savored while enjoying the outdoors celebrates its sustainability milestone with a hot new anthem from global superstar, Maluma, featuring the sound of the sun
NEW YORK, Apr. 19, 2021 -- Just in time for Earth Day, Michelob ULTRA Pure Gold, the first nationally available USDA certified organic lager and the brand that knows a thing or two about enjoying nature, announces it is now brewed with 100% renewable electricity from solar power. This announcement marks a major sustainability milestone for Michelob ULTRA Pure Gold, as it will be the first beer within the Anheuser-Busch U.S. portfolio to make this distinction.
“As the best-selling USDA certified organic beer in the country, Michelob ULTRA Pure Gold has always celebrated nature and now we're going further by brewing our beer sustainably with 100% solar electricity,” said Ricardo Marques, Vice President of Michelob ULTRA. “This Earth Day we look forward to celebrating our commitment together with our long-standing partner, Maluma, who shares in our passion for nature and sustainability.”
To commemorate this major sustainability milestone, global superstar, Maluma, is joining in on the Earth Day celebration with the release of a hot new anthem song titled “Rumba (Puro Oro Anthem).” The sol-ful anthem is the first-ever song to feature the roaring sounds of the sun. Yes, the sun actually makes its own unique sound, and it's been captured in this track which drops on Spotify today and will be available across all major streaming platforms.
“I've collaborated with some of the biggest artists in the world, but never before with a star that's literally out of this world,” said Maluma. “I had so much fun partnering with Michelob ULTRA Pure Gold to record this anthem and I love that it is in support of sustainability, which is a huge passion of mine. I really hope people enjoy ‘‘Rumba (Puro Oro Anthem)' and join us in this celebration with a Pure Gold in hand.”
On Earth Day, Thursday, April 22, as the morning sun rises, fans can head to Maluma's YouTube channel to tune into the world premiere of the “Rumba (Puro Oro Anthem)” film. Michelob ULTRA Pure Gold and Maluma will also be giving away Limited Edition “Rumba (Puro Oro Anthem)” gold vinyl records to fans 21 and older. Follow @MichelobULTRA and @Maluma on social media for more information on how to win one.
“Michelob ULTRA Pure Gold's commitment to sustainability and announcement that its organic lager is now brewed with 100% solar electricity brings us one step closer to achieving our Anheuser-Busch 2025 U.S. sustainability goals,” said Angie Slaughter, Vice President of Sustainability, Anheuser-Busch. “At Anheuser-Busch, sustainability is a core focus of our business and we remain committed to achieving a sustainable future so people can enjoy our products for generations to come.”
This announcement reinforces Anheuser-Busch's commitment to achieving its 2025 Sustainability Goals. In addition to solar power, the brewer has been investing in other forms of renewable electricity, including wind, and recently announced that $100M of the company's planned $1 billion investment over the next two years will go to sustainability initiatives.
Follow @MichelobULTRA on Facebook, Twitter, Instagram and YouTube to learn how you can radiate with us this Earth Day.
*Electricity is one type of energy we use to brew. Visit https://www.anheuser-busch.com/community/home.html for details.
About Michelob ULTRA
Introduced in 2002, Michelob ULTRA is currently the fastest growing beer brand in the United States by share and the No. 2 beer in the industry by dollar sales. With just 95 calories, 2.6 carbs and no artificial flavors or colors, it is a superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Michelob ULTRA's choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, hops, and a pure-cultured yeast strain, all of which reflect Anheuser-Busch's commitment to brewing quality. Michelob ULTRA reminds you to always drink, and sweat, responsibly.
About Michelob ULTRA Pure Gold
Introduced in 2018, Michelob ULTRA Pure Gold is a USDA-certified organic light lager with organic ingredients sourced from the finest farms. At just 85 calories, 2.6 carbs and a superior golden taste, Michelob ULTRA Pure Gold is the first organic beer from a national brewer. As of 2020, Michelob ULTRA Pure Gold is brewed with 100% renewable electricity from solar power.
Michelob ULTRA Pure Gold's solar initiative is part of Anheuser-Busch's “Let's Grab A Beer” platform that aims to make the moments we come together over a beer even better. To learn more about “Let's Grab A Beer,” visit https://youtu.be/IetQGrZHRxU. Anheuser-Busch has always stood by their consumers and communities, and the brewer is proud to build on that legacy by continuing their efforts to lead the safe and strong recovery of the country. With “Let's Grab a Beer,” Anheuser-Busch is looking forward to the reopening of our neighborhood restaurants and bars, cheering on our favorite teams, and safely gathering together in person again. Please drink responsibly and socialize safely by being aware of and compliant with your local COVID-19 guidelines.
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