About Decide to ride
Drunk driving is still a major problem in the U.S. today. In the last ten years, alcohol-impaired fatalities on the road have plateaued at around 10,000 fatalities annually. However, recent data suggests that this number has recently increased making it even more urgent to solve this preventable problem.
On September 14, 2021, Anheuser-Busch, Mothers Against Drunk Driving (MADD), and Uber announced the launch of a groundbreaking first-of-its-kind coalition aimed at bringing an end to drunk driving. The coalition kicks off with its inaugural campaign - Decide to Ride, a new initiative focused on changing consumer behavior to prevent drunk driving.
Decide To Ride comes to life with digital creative, print and out-of-home advertising, in addition to Uber discounts in key markets for riders looking for a ride home. Decide To Ride reaches consumers throughout their night with the message “if you drink, don't drive.” Consumers will see media through Instagram, Spotify, Facebook and Pandora.
The campaign will also debut at regular season NFL games both in-stadium and in broadcast. Additional support will come from NFL teams and players joining forces in spreading this important message to fans around the country.
The coalition leverages each partner's unique capabilities – Anheuser-Busch's large consumer base, Uber's vast network, and MADD's historic efforts and lifesaving influence – to encourage consumers to plan ahead and decide to ride.
With MADD, Uber, and Anheuser-Busch joining forces, this coalition aims to take a fresh and innovative approach to reaching consumers before they even take their first sip in an effort to end alcohol-impaired driving fatalities and advance tangible solutions to combat the problem.
We invite you to join in and help us spread this important message with your friends, families and communities to always plan ahead for a safe ride and ‘Decide to Ride'.