Anheuser-Busch Logo

Open/Close Search
Open/Close Navigation
  • About
    • Overview
    • North American Leadership
    • Heritage
    • Breweries and Tours
      • Baldwinsville, NY
      • Cartersville, GA
      • Columbus, OH
      • Fairfield, CA
      • Fort Collins, CO
      • Houston, TX
      • jacksonville, FL
      • Los Angeles, CA
      • Merrimack, NH
      • Newark, NJ
      • St. Louis, MO
      • Williamsburg, VA
    • Brewers Collective
    • Brewing Process & Ingredients
    • Culture
      • Ten Principles
    • Frequently Asked Questions
  • Community
    • Overview
    • Disaster Relief & Preparedness
    • Environmental Sustainability
    • Responsible Drinking
    • Economic Impact
    • Anheuser-Busch Foundation
  • Brands
  • Newsroom
    • Press Releases
    • Media Gallery
    • In The News
  • Careers
    • Overview
    • Functions
    • Locations
    • Student Programs
      • Early Career Programs
      • Graduate Programs
    • Search
  • Shop Merch

POPULAR SEARCHES

  • COMMUNITY
  • BUDWEISER
  • ENVIRONMENT
  • CLYDESDALES
  • BUD LIGHT
  • SPORTS
  • MICHELOB ULTRA
Button Text

ABOUT DECIDE TO RIDE

Drunk driving is still a major problem in the U.S. today. In the last ten years, alcohol-impaired fatalities on the road have plateaued at around 10,000 fatalities annually. However, recent data suggests that this number has recently increased making it even more urgent to solve this preventable problem.

On September 14, 2021, Anheuser-Busch, Mothers Against Drunk Driving (MADD), and Uber announced the launch of a groundbreaking first-of-its-kind coalition aimed at bringing an end to drunk driving. The coalition kicks off with its inaugural campaign - Decide to Ride, a new initiative focused on changing consumer behavior to prevent drunk driving. 

Decide To Ride comes to life with digital creative, print and out-of-home advertising, in addition to Uber discounts in key markets for riders looking for a ride home. Decide To Ride reaches consumers throughout their night with the message “if you drink, don't drive.” Consumers will see media through Instagram, Spotify, Facebook and Pandora. 

Your browser does not support the video tag.

The campaign will also debut at regular season NFL games both in-stadium and in broadcast. Additional support will come from NFL teams and players joining forces in spreading this important message to fans around the country. 

The coalition leverages each partner's unique capabilities – Anheuser-Busch's large consumer base, Uber's vast network, and MADD's historic efforts and lifesaving influence – to encourage consumers to plan ahead and decide to ride. 

With MADD, Uber, and Anheuser-Busch joining forces, this coalition aims to take a fresh and innovative approach to reaching consumers before they even take their first sip in an effort to end alcohol-impaired driving fatalities and advance tangible solutions to combat the problem.   

We invite you to join in and help us spread this important message with your friends, families and communities to always plan ahead for a safe ride and ‘Decide to Ride'. 

Learn More About Our Organizations

ANHEUSER-BUSCH

MOTHERS AGAINST DRUNK DRIVING (MADD)

 

 

UBER

 

 

Stay Updated!

As we write the next chapter in Anheuser-Busch's great story, we want to stay in touch with you!

 

Stay Updated!

As we write the next chapter in Anheuser-Busch's great story, we want to stay in touch with you!

Sign up to learn more about our key initiatives.

/ /
Email Opt-In*
Age Verification*
Sign Up Here

Explore All of Our Commitments

Environmental Sustainability

Responsible Drinking

Serving our Communities

Economic Impact

  • Follow Us
  • Facebook
  • Twitter
  • Instagram
  • Trip Advisor
Anheuser Busch
INVESTORS SUPPLIERS BREWERY TOURS BETTER WORLD
  • About
  • Community
  • Brands
  • Newsroom
  • Careers
  • Shop Merch
  • Privacy Policy
  • Terms and Conditions
  • Contact Us
  • Equal Opportunity Employer
  • Pay Transparency Policy Statement
  • Do Not Sell My Personal Information

©2022 Anheuser-Busch Companies, LLC. One Busch Place. St. Louis, MO 63118. All Rights Reserved

Enjoy Responsibly. Do not share this content with minors.