As the world’s largest brewer, we believe safety and responsible enjoyment of our beer is equally as important as the quality ingredients that we use throughout our brewing process. Today, as we recognize and celebrate World Safety Day, we at Anheuser-Busch continue our commitment to being an industry leader in responsible drinking initiatives — not just today, but every day throughout the year.
Since the debut of our original “Know When to Say When” message over 30 years ago, Anheuser-Busch and our wholesalers have committed over $1 billion in national advertising campaigns and community-based programs meant to educate, inform and prevent alcohol misuse. In keeping with our stated Global Smart Drinking Goals for 2016, we continue this proud tradition not only through our advertising, but with a variety of groundbreaking, interactive methods, including:
We’ve said it before but it bears repeating: drunk driving is 100% preventable, but it starts with each of us by planning for a designated driver or a paid ride home in advance. Together, and through our initiatives throughout the coming years, we hope to continue to make the world a better — and more importantly, safer — place to enjoy our beers.
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