NEW YORK, NY – July 10, 2019 – Today, Stella Artois officially launches its new television ad starring award-winning actor, DJ, and Producer Idris Elba.
The ad is part of the brand's summer campaign, called “Summer Like You're On Vacation” in which Stella encourages consumers to rethink their summer surroundings and trade up like they do when on vacation. Why not think about Philadelphia as Vista Del-Phia? New York as the Isla de Manhattan? Chicago as the Chi-Town Riviera? Stella is inspiring consumers to rethink “home” with a vacation mindset.
“Summer equals vacation and vacation means that you splurge on that better drink, that nice restaurant, you name it. But vacations are never as long as we'd like them to be, so this summer we're inspiring consumers to trade up to our premium European lager and embrace that vacation state of mind, all summer long,” said Peter Van Overstraeten, VP, Premium & Super Premium Brands, Anheuser-Busch.
The TV spot, created by VaynerMedia, is set in New York City and creative directed by Elba, with award-winning Director Henry Scholfield, also behind Dua Lipa's music video New Rules. The spot tells the story of how one man's ordinary summer is another man's extraordinary vacation through a series of scenarios that make home the place you want to write home about. It also features a never before streamed track produced by Idris himself. As a resident DJ at one of summer's hottest spots, Ibiza, Idris makes a convincing argument (with a wink and that trademark smile) that rethinking how you see wherever you are can give summer some added oomph."
Grab a Stella to help shift your perspectives this summer and unlock that vacation mindset. Follow @StellaArtois and #SummerLikeVacation on social to learn more.
About Stella Artois
Stella Artois® is part of a Belgian brewing tradition dating back to 1366. It is the No. 1 Belgian beer in the world and is present in 95 countries. Stella Artois is a bottom filtered, blonde pilsner. It is thirst quenching with a malty middle and crisp finish delivering a full flavor and a hint of bitterness. Stella Artois is best enjoyed served between 3 and 5 degree Celsius and should be served in the unique Stella Artois Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager. Visit www.stellaartois.com for more information.
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