July 29, 2020
Priyanka Chopra Jonas Joins BON V!V As First-Ever Creative Advisor
But first, brunch! PCJ helps you be the host with the most this summer with a new signature cocktail and brunch box that gives back
New York, NY – July 29, 2020 - BON V!V announces actor, producer and philanthropist Priyanka Chopra Jonas as the brand's new Creative Advisor. As an icon to women around the world, Priyanka will add her unique style and creative flair to the premium spiked seltzer brand.
“We're thrilled to have Priyanka on board as our first-ever Creative Advisor for the brand,” said Lana Kouznetsov, VP of Beyond Beer at Anheuser-Busch. “Our focus is always on creating the absolute best products we possibly can for our drinkers, which is why in the last year we've been busy refining our flavors, our packaging, and our creative campaigns to deliver what we know our consumers will love. Our brand fans have sophisticated taste and want to enjoy every moment, and we can't wait for them to see how Priyanka infuses her touch on BON V!V this year.”
The partnership kicked-off earlier this year with #TogetherWomenRise, a program recognizing 20 women overcoming the challenges presented by the global health crisis. The program celebrated these women and donated funds towards their efforts.
Now, in time for summer entertaining, Priyanka is introducing “Make Me Blush”* – her signature summer BON V!V cocktail that's the perfect accoutrement to special moments at home. Elevate any brunch or daytime fun with this refreshingly easy and elegant spin on an Arnold Palmer featuring a hibiscus tea popsicle topped with BON V!V Pear Elderflower Spiked Seltzer, a lemon wheel and fresh mint garnish.
“The magic of taste is being transported to a time, place, or memory with one sip or bite. For me, that first sip of BON V!V takes me on vacation every time,” said Priyanka Chopra Jonas. “I'm thrilled to be taking on this new role with the brand, and I'm excited to share the BON V!V experience with people everywhere.“
To turn a cocktail experience into a fabulous summer soiree, Priyanka curated a beautiful BON V!V Summer Brunch Box. The kit includes everything needed to enjoy a bubbly day, including makings for the “Make Me Blush” cocktail, dining accessories, and chic décor.
Plus, 20 percent of proceeds benefit CARE, an organization devoted to fighting poverty and empowering women around the world. Retailing at $50.00, boxes will be released every week for a limited time only, visit www.bonvivspikedseltzer.com/brunch to order the Summer Brunch Box before they are sold out.
To learn more, check out BON V!V's Instagram or Twitter.
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*“Make Me Blush” Cocktail Recipe
Ingredients:
BON V!V Pear Elderflower Spiked Seltzer
Hibiscus tea
Vodka
Honey
Lemon slices and fresh mint garnish
Directions:
Make popsicles: Mix 4 oz. vodka with 8 oz. hibiscus iced tea, and stir in 1 T. honey. Pour in popsicle mold and freeze for 3 hours.
Place popsicles in cocktail coupe, and top with BON V!V Pear Elderflower Spiked Seltzer.
Garnish with lemon wheel and fresh mint.
About BON V!V®
Originally SpikedSeltzer, BON V!V was the first to market hard seltzer brand that created the category in 2012. BON V!V is a premium hard seltzer that tastes great with 0g sugar, only 90 calories and is naturally gluten free. It is the perfect balance of natural flavors and refreshment and a sessionable 4.5% ABV. For more information, go to bonvivspikedseltzer.com and follow along on Instagram. Enjoy Responsibly. © 2020 Boathouse Beverage Co., BON V!VTM Spiked Seltzer, IRC Beer (Ale in TX), Norwalk, CT 06854 & Baldwinsville, NY 13027
About Anheuser-Busch
For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 100 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 18,000 colleagues across the United States. We are home to several of America's most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
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