BUD LIGHT SELTZER SEEKING ITS FIRST-EVER CMO AKA CHIEF MEME OFFICER

New York, NY – August 18, 2020 – Looking for a new job? Bud Light may have just what you're looking for. Today, the Vice President of Bud Light marketing Andy Goeler announced via Instagram, the brand's search for their first-ever CMO – also known as Chief Meme Officer – for its Bud Light Seltzer portfolio.

What does a “Chief Meme Officer” position exactly entail?

Bud Light Seltzer has been designing authentic seltzer memes, just as they've already perfected their five-times filtered hard seltzer with 100 calories and four delicious flavors, since the product first launched in January. However, knowing that a hard seltzer is only as good as its memes the brand wants to bring their creative to the next level , so they are in search of some fresh thinking. Starting today, the brand will recruit the best memers out there to join the brand's marketing team for the next three months to help curate epic Bud Light Seltzer memes.

“After launching our hard seltzer earlier this year with top rated flavor profiles, we're excited about the chance to enhance our marketing department, specifically our meme game,” said Andy Goeler, VP of Marketing, Bud Light. “We're excited to hire the brand's first-ever Chief Meme Officer to help us generate unique Bud Light Seltzer memes that will complement and drive even more awareness of our great tasting seltzers.”

Starting today through September 18, 2020, fans and newcomers (21 years or older) can apply now to become the Bud Light Seltzer Chief Meme Officer at BudLightSeltzerNeedsMemes.com, where they can also download meme templates to begin experimenting. The brand's CMO responsibilities will include (first and foremost) enjoying Bud Light Seltzer and creating ten (10) viral memes and sharing them via social media. The fan granted the title of Bud Light Seltzer's (first-ever) Chief Meme Officer will be compensated $5K per month for three (3) months. To sweeten the deal, all applicants will also be entered for a chance to win a three months' worth of Bud Light Seltzer.*

To follow the latest on Bud Light, visit BudLight.com and follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight.

CHIEF MEME OFFICER SWEEPSTAKES

No Purchase Necessary.  Open to US residents 21+.  Begins 8/17/20 and ends 9/20/20.  See Official Rules at budlight.com/CMOSweeps for prize and details.  Message and data rates may apply.  Void where prohibited.  *Prize is $120.00 of Venmo credit or one (1) $120.00 prepaid card that can be used to purchase two (2) 24-pack cases of Bud Light Seltzer per month for three (3) months. 

About Bud Light

Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com.