Anheuser-Busch Becomes First Major Advertiser to Partner with Environmental Media Association, with Six Super Bowl Spots Receiving EMA Gold Green Seals for Sustainable Production

Anheuser-Busch continues to set the standard for Super Bowl advertising in 2021, now with all of its national spots certified “gold” by the Environmental Media Association (EMA), a nonprofit focused on encouraging green production and raising environmental awareness. 

The EMA Green Seal certification for production is an established set of guidelines for sustainable production of TV, movies and events. This year, Anheuser-Busch will be the first major advertiser to partner with EMA by adopting these guidelines throughout Super Bowl advertising production. 

“At Anheuser-Busch, we recognize that championing sustainability extends far beyond our own operations and as the industry leader, we want to do our part to drive action across our entire value chain,” said Ingrid De Ryck, VP of Procurement and Sustainability at Anheuser-Busch. “All of our supply chain partners are critical in helping us achieve our 2025 U.S. Sustainability Goals and as we kick-off our partnership with the Environmental Media Association, we are incredibly excited to bring our agency partners into our sustainability journey, setting a new standard for advertising that will inspire others to do the same.”  

The brewer worked closely with the EMA, creative agencies, and production partners throughout the production of its Super Bowl creative to ensure each of the six spots met EMA's established best practices for sustainable production. The spots were closely scrutinized against a checklist assessing multiple departments involved in creation including Production, Makeup, Catering, Transportation, and others, which meant that all vendors involved in production also were required to comply with EMA standards. The recognition process was measured on a rating scale of 217 points, with all spots meeting the Gold Seal minimum of 131 points.

“Working with Anheuser-Busch to create the most up to date criteria for sustainable commercial production is ground-breaking for the advertising world. The Super Bowl is “the” gold standard for sports programming and to role model and promote sustainably responsible production for an audience that wide will create a new mandate to follow suit. We are so thrilled to begin this path with a company whose environmental goals have been authentic and wide spread across the company,” said Debbie Levin, CEO, EMA.

This project marks the beginning of an ongoing partnership between Anheuser-Busch and EMA, as the brewer expects to roll-out this standard across its marketing and advertising production moving forward. As a result of the collaboration, the partnership has co-created new set of standards for sustainable production tailored to the advertising industry to help assist other advertisers in meeting the criteria to encourage green production.

About Anheuser-Busch

For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America's most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.

About Environmental Media Association

The Environmental Media Association (EMA), a nonprofit 501(c)3, is a diverse subsection of entertainment industry influencers, entrepreneurs in business, and green icons dedicated to the mission of promoting environmental progress. EMA is a movement powered by celebrity role-modeling, campaign work, social media messaging, year-round programs, including the EMA Green Seal for Production, EMA Talks and two high-profile events:  EMA IMPACT Summit, and EMA Awards & Honors Benefit Gala. 

EMA serves as a valuable link between the world of media and the environmental community, working tirelessly to bring the planet's most pressing issues to the forefront and make true change by inspiring millions of people across the globe to live sustainable lifestyles and to use their voice to help our planet.