St. Louis, Missouri (February 3, 2021) — Anheuser-Busch will air its first-ever corporate Super Bowl spot, called “Let's Grab A Beer,” during Super Bowl LV.
The ad, called “Let's Grab A Beer,” will remind everyone of the meaningful moments – big and small – that happen when people come together and how, many times, when we say “Let's grab a beer” to someone, it's usually about so much more than just the beer.
“The insight comes straight out of real life as so many people are just longing to be together with their friends and family again,” said Marcel Marcondes, CMO, Anheuser-Busch. “So, while the spot shows many of the brands in our portfolio in different situations, the beer is not the hero of the ad. The people are.”
The ad was created by Wieden+Kennedy. Together with Anheuser-Busch, they chose Oscar-nominated filmmaker David Fincher as Executive Producer because he immediately understood the relevance of the story we wanted to tell and how to bring those intimate moments, shared over a beer, to life. Atticus Ross created the score.
“Right now, the everyday, seemingly mundane act of sitting down and having a beer with a friend feels more missed, more important and more sacred than ever. And while the big events in our lives like graduations and birthdays are massively important, many of the most profound conversations and experiences we have actually happen on a random Tuesday over a beer,” said Karl Lieberman, Chief Creative Officer, Wieden+Kennedy. “With the help of David Fincher's vision, we wanted to bring that notion to life and craft a beautiful love letter to beer that showed how powerful it is when we can come together for each other.”
“Let's Grab A Beer” will air for the first time on Sunday during the game.
“In the end, this ad is really about the role the beer category plays in people's lives. Now more than ever, it's become clear just how much people miss getting together,” added Marcel Marcondes. “As the leader in the beer category, we felt the responsibility to tell that story.”
Anheuser-Busch's spot is also certified “green” by the Environmental Media Association. The EMA Green Seal certification for production is an established set of guidelines for sustainable production of TV, movies and events. This partnership with EMA is part of Anheuser-Busch's commitment to build a more sustainable future. Read more HERE.
In addition to the spot, Anheuser-Busch also announced it is planning to invest more than $1B over the next two years in its facilities to drive economic prosperity in communities across the U.S., further fortify its operations, and strengthen connections to its consumers.
Both the ad and the investment are a chance to lift the category and show that, while it's at the heart of what Anheuser-Busch does, it was always about more than just the beer.
Anheuser-Busch looks for a better way in everything it does. That starts with brewing, but applies to supporting communities, farmers, economic growth, innovation, disaster relief, and sustaining the planet we all share.
For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America's most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
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