Building on their long-standing partnership with River Network, the brewer is asking colleagues, suppliers, partners and consumers to join in its mission to protect watersheds in communities around the country.
March 22, 2021 - Anheuser-Busch is teaming up with River Network - a national non-profit focusing on strengthening local, regional and national river and watershed conservation efforts - to host a national virtual environmental clean-up challenge to help build healthier watersheds and stronger communities.
Since 2002, Anheuser-Busch and the Anheuser-Busch Foundation have partnered with River Network to support the non-profit's mission through annual employee clean-up events at more than 20 Anheuser-Busch facilities in the United States.
This year, in addition to clean-up events at their facilities, the brewer will encourage partners across its value chain - including 19,000 employees, wholesaler partners, and consumers - to join the “Anheuser-Busch Seed to Sip Clean-Up Challenge” to protect and restore community watersheds.
“In order for sustainability initiatives to truly make a positive impact, we need everyone working together towards a common goal - protecting our environment,” said Ingrid De Ryck, Chief Procurement and Sustainability Officer at Anheuser-Busch. “Over the past year, we have seen first-hand how truly passionate our employees and partners are about supporting the initiatives that strengthen communities. By leveraging the reach of our network to protect our watersheds, we can maximize our impact on the ground in local communities across the country.”
Running from World Water Day on March 22 to World Environment Day on June 5 through the app Litterati, the virtual event will challenge employees, partners, and consumers, aged 21+, to go out in their community and log the litter they pick up in the Litterati app.
To join the clean-up, individuals can download the Litterati app and create an account. Once in the app, the participant can join the challenge with the code, “AB2021” and then start picking up litter and recyclables.
Each week, consumers who post a photo of their litter clean up and tag @AnheuserBusch with #SeedtoSip and #Sweepstakes will also be entered to receive a special Anheuser-Busch merchandise as a thank you for participating.*
Anheuser-Busch's long-standing partnership with River Network builds on the brewer's ongoing commitment to sustainability and water stewardship including its 2025 Sustainability Goal to engage 100% of its facilities in water efficiency efforts and helping to measurably improve water availability and quality of its communities in high-stress areas.
“Anheuser-Busch is a star in the business world, driving action at the community and individual level that will help achieve a future with clean water and healthy rivers for all,” according to Nicole Silk, President and CEO of River Network. “Everyone wants this future, but the only way we are going to get there is if it becomes everyone's business. This partnership is a fabulous model of how we do just that by working together side by side – local groups, national nonprofits, the business community, and others.”
Over the last ten years, the partnership has hosted 185 river clean-ups and community restoration events, engaging 50+ local non-profits to mobilize more than 55,000 volunteers who planted over 68,000 trees and removed over 1 million pounds of litter.
For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America's most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
ABOUT RIVER NETWORK
River Network empowers and unites people and communities to protect and restore rivers and other waters that sustain all life. We envision a future with clean and ample water for people and nature, where local caretakers are well-equipped, effective and courageous champions for our rivers. We believe that everyone should have access to affordable, clean water and healthy rivers.
*ANHEUSER-BUSCH SEED TO SIP CLEAN UP CHALLENGE. No Purchase Necessary. Open to US residents who are 21+. Begins 3/22/21 and ends 6/5/21. Multiple entry period. See Official Rules at https://www.anheuser-busch.com/seed-to-sip-challenge.html for entry deadlines, prizes and details. Message and data rates may apply. Void where prohibited.