Press Releases

August 30, 2021

Natural Light Joins The Party with Launch of Shockingly Delicious Vodka

Natural Light Joins The Party with Launch of Shockingly Delicious Vodka

First-Ever Spirit Extension from Anheuser-Busch Tastes So Good, If You (Somehow) Don't Like It, Natty Will Give You Your Money Back!

NEW YORK, August 30, 2021 – You read that right, Natural Light beer, showing up at parties since 1977, is once again blazing a new trail with the launch of a brand new product that is not a beer, and not a hard seltzer...but a lemonade-flavored VODKA.

Before you come back with a hot take about how you swore off flavored vodka, or that all flavored vodkas are gross, STOP because Natural Light Vodka is so shockingly delicious, the brand is guaranteeing you'll love it, or your money back!

The all-new spirit is 30% alc./vol. and comes in Lemonade, Strawberry Lemonade, and Black Cherry Lemonade flavors that will be available in 750ml and 50ml bottles. If you buy it, try it, and aren't wowed by the flavor of Natty Vodka, simply submit your receipt by September 13 for a refund*. This offer is a Taste Satisfaction Guarantee because the flavor is that good.

“Natural Light is constantly looking to innovate to meet the evolving flavor preferences of our fans. Nothing is off the table,” said Daniel Blake, Group VP, Budweiser & Value at Anheuser-Busch. “Flavored vodka is one of the fastest growing segments in spirits, and we knew Natty was the brand to show up to the party with a great tasting offering to set us apart. We're such believers in the taste of Natty Vodka, we'll guarantee you'll love it or you get money back!” 

No matter where you are or the occasion, the easy-to-drink and flavor-forward taste of Natty Vodka is the perfect compliment to a big night out. Still don't believe it? Try it for yourself! Head to mycooler.com/nattyvodka for details on the Taste Satisfaction Guarantee.

Hot on the heels of widely popular innovations this year, Natty Vodka is joining the lineup of new Natural Light offerings including Naturdays Frozen Icicles, Natural Light Sour Seltzers, and Naturdays Pineapple Lemonade. Each packed with delicious flavor that's further growing the brand portfolio.

Natural Light Vodka is here to be a mainstay of the Natty Light family of products and is available now in select states. Check out www.NaturalLight.com for more information on where to find Natty Vodka.

*Partial refund in Ohio and Illinois, please see terms and conditions. 

*For DC, FL, GA, KS, KY, MI, SC & WI residents 21+, rebate will be equivalent to the purchase price of one (1) 750ml bottle of Natural Light Vodka, up to $14.99, excluding sales tax.  Offer valid 8/30/21 through 9/13/21. Visit mycooler.com/nattyvodka for details. Void where prohibited.

*For IL & OH residents 21+, rebate will be equivalent to the purchase price of one (1) 750ml bottle of Natural Light Vodka, less $1, up to $14.99, excluding sales tax.  Offer valid 8/30/21 through 9/13/21. Visit mycooler.com/nattyvodka for details. Void where prohibited.

ABOUT NATURAL LIGHT

Natural Light was introduced in 1977 as Anheuser-Busch's first reduced-calorie light beer. Currently the sixth best-selling beer in America, Natural Light is brewed with a blend of premium hops and a combination of malt and corn producing a clean flavor, light body and satisfying refreshment.

ABOUT ANHEUSER-BUSCH

For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 14 distributorships and 23 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America's most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.

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