New York, NY – November 3, 2021 – Women around the world spend 200 million hours every day collecting water for their homes and families. During this holiday giving season, Stella Artois introduces “Give the Gift of Time,” a new global campaign to support these women in need. Through an ongoing partnership with Water.org, proceeds from every Stella purchased this holiday season will help give women around the world access to safe water and give back the gift of time.
“Originally created as a holiday gift, Stella Artois has always had the spirit of giving at its core,” said Lauren Denowitz, U.S. Head of Marketing, Stella Artois. “This holiday season, we are proud to give the gift of safe water to women around the world through our dedicated partnership with Water.org. When women don't have to spend time collecting water, they have more time to spend with loved ones and create a bright future.”
Through the “Give the Gift of Time” campaign, every Stella Artois product purchased from November 1st through December 31st will donate at least one month of safe water access to someone in the developing world. In addition, the brand will introduce a new 2021 limited-edition chalice; each one purchased will provide five years of safe water access to one person in need. The new chalices feature Stella Artois branding in gold and Stella's signature star-sprinkled throughout and will be available to purchase on ShopBeerGear.com starting today.
Matt Damon captures the power of giving back time in a new film
The global campaign will also feature Water.org Co-founder Matt Damon in a powerful spot that highlights how lack of access to safe water impacts women's lives around the globe. Titled “Give the Gift of Time,” the spot brings to life the importance of access to safe water and giving the gift of time.
“When I think about the holidays, what comes to mind is time with family and friends. This campaign with Stella Artois is about giving women around the world time back,” said Matt Damon, Co-founder of Water.org. “This is one of the many reasons I think the work we do is so important. Creating time for family is what access to safe water at home can do.”
The “Give the Gift of Time” film can be viewed here and on the Stella Artois YouTube page.
Promoting access to safe water, one water tower at a time
While many women worldwide spend hours a day collecting water, others have easy access to safe water all around. For example, New York City is estimated to have around 15,000 water tanks across city rooftops. For this campaign, Stella Artois will be taking over an iconic NYC water tower at 159 Grand Street in SOHO with a powerful out-of-home message, calling attention to this global issue by placing an arresting visual on an often overlooked luxury.
“For a global campaign to create impact, you have to get people buzzing on a local level,” said Tim Ovadia, Global Vice President, Stella Artois. “By utilizing iconic NY landmarks like water tanks, we are shining a spotlight on the global water crisis and creating impact by giving safe water and time to women in developing countries. We are leveraging an important global platform and executing it with local nuance to create a campaign that will resonate with consumers in a nontraditional but impactful way.”
Water.org and Stella: A partnership dedicated to solving a global crisis
Water is a fundamental human need, yet 771 million people live without access to safe water. With water as a key foundation to all of Stella's brews, the brand has been a proud partner of Water.org since 2015 to help end the global water crisis, providing access to safe water to more than three million people in the developing world. “Our partnership with Stella Artois throughout the last six years has helped us reach important milestones, bringing us one step closer to our vision of safe water for all,” said Lina Bonova, Chief Revenue Officer, Water.org. “We're thrilled to work with partners like Stella Artois because they have helped empower people in need with time, opportunity, and bright futures. They continue to bring awareness to the global water crisis and have inspired their consumers to participate in their efforts.” The new holiday campaign will be active throughout the US, Canada, and other global markets. Chalices will also be available for purchase in Brazil and Argentina.
About Stella Artois
Stella Artois® is part of a brewing tradition dating back to 1366. It is the winner of the 2019 World Beer Award for World's Best International Lager and is present in 95 countries. Stella Artois is a bottom-filtered, blonde pilsner. It is thirst-quenching with a malty middle and crisp finish delivering a full flavor and a hint of bitterness. Stella Artois is best served between 37.4- and 41-degree Fahrenheit and should be served in the unique Stella Artois Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this standard gold lager. Visit www.stellaartois.com for more information.
Water.org is an international nonprofit organization that has positively transformed more than 38 million lives around the world with access to safe water or sanitation. Founded by Gary White and Matt Damon, Water.org pioneers market-driven financial solutions to the global water crisis. For 30 years, they've been providing women hope, children health, and families a future. Learn more at https://water.org.
For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities, and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America's most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA, and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
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