November 16, 2021 (St. Louis, MO) - In celebration of Anheuser-Busch's commitment to its hometown of St. Louis, MO, the brewer is bringing back their original flagship beer, St. Louis Lager, this holiday season.
St. Louis Lager was the flagship brand for the company when it was first founded in St. Louis more than 160 years ago. This darker, lager style beer which began as a regional beer was ultimately distributed all over the world – earning gold medals at tasting competitions in Philadelphia, Paris and Amsterdam.
More than 115 years since it was last produced, the iconic beer is being brewed for a limited time at the company's Research Pilot Brewery in St. Louis based on the original recipe from the Anheuser-Busch archives and will be available at the Anheuser-Busch St. Louis Biergarten while supplies last.
“We've come a long way in the last 160 years and while consumer tastes and products have changed over the years, our commitment to brewing high-quality, innovative products continues to be at the core of everything we do,” said Colleen Lucas, Vice President of Corporate Social Responsibility and Heritage at Anheuser-Busch. “By bringing back St. Louis Lager this December, we are proud to recognize the community that has enabled us to continue to grow and connect with consumers all over the world.”
In recognition of Anheuser-Busch's and its Foundation's longstanding commitment and non-profit partnerships in the local St. Louis community, the beer will be unveiled this week ahead of Giving Tuesday and followed by a special thank you reception for their local non-profit partners.
To commemorate this milestone, Anheuser-Busch will be donating $2 for each St. Louis Lager beer sold at the Biergarten to the 100 Neediest Cases campaign in addition to a $25,000 donation to the campaign from the Anheuser-Busch Foundation. United Way of Greater St. Louis leads the 100 Neediest Cases program which helps thousands of families and individuals throughout the St. Louis region during the holidays.
“Each year, the holiday season, including Giving Tuesday, is a time to appreciate all you have and give back to help your friends and neighbors in need. Our amazing St. Louis non-profit partners, like United Way, have helped us build a stronger community in St. Louis and this Giving Tuesday, we are excited to toast a St. Louis Lager to celebrate and recognize their efforts while giving back to a great cause,” said Julio Suárez, Anheuser-Busch Foundation.
“For nearly a century, the community has come together during the holidays through the 100 Neediest Cases tradition to help our neighbors in need, and we are very grateful for Anheuser-Busch and the Anheuser-Busch Foundation for their support of the program,” said Michelle Tucker, president and CEO of United Way of Greater St. Louis. “Through this generous donation, along with the support of our community, we can help thousands of local families have a brighter holiday season.”
For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America's most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
ABOUT THE ANHEUSER-BUSCH FOUNDATION
Established in 1975, the Anheuser-Busch Foundation focuses on supporting organizations that help individuals and communities thrive. The Foundation contributes to countless community organizations every year in support of disaster preparedness and relief, economic development, education, environmental sustainability, military personnel and responsible drinking. Anheuser-Busch and its foundation are united by an unwavering commitment to supporting the communities that they call home and over the last 30 years, Anheuser-Busch and the Anheuser-Busch Foundation have donated more than $600 million to charitable organizations across the country. For more information, visit www.anheuser-busch.com.
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