NEW YORK, NY – November 4, 2021 – As the saying goes “Everything is bigger in Texas,” and in honor of one of the most diverse and proud places in the country, Bud Light is launching the new Bud Light Texas Pack featuring custom cans that pay tribute to the state, its people and their larger-than-life Texas pride. The all-new pack is an exclusive Texas offering that celebrates the love every local has for their great state with the signature Lone Star of Texas displayed front and center.
Brewed in Texas since 1982, Bud Light is made for Texans by Texans*, whether hailing from the state capital in Hill Country or calling a cattle ranch along the Great Plains home base. To ensure that all Texans 21+ have the opportunity to get their lasso around the new Bud Light Texas pack, Bud Light is making a special offer to fans. For the month of November, Texans can enjoy $5 off their Drizly order when purchasing the Texas Pack for the first time. To redeem the offer fans can enter the code “BUDLIGHT” before purchasing.**
“The pride Texans have for their beloved state is second to none and our new Bud Light Texas pack is a symbol of that, allowing residents to authentically celebrate their roots, no matter which corner of the state they call home,” said Andy Goeler, Vice President of Marketing, Bud Light. “From rodeos and two-stepping to cowboy boots and TexMex, Texas has traditions and customs all their own and they deserve a beer which captures what makes the state they call home so special.”
Beginning today, the new Bud Light Texas Pack will be available in 16 oz. aluminum bottles (12-pack) and 25 oz. cans (single can and 3-pack). Only available for purchase in Texas, the Bud Light Texas pack will eventually become the core Bud Light product sold within state lines and expand the variety of packs available by early 2022.
To follow the latest on Bud Light, visit BudLight.com and follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight.
*87% of the Bud Light sold in TX is brewed in TX.
**Courtesy of Drizly. Must be 21+. Applies to gratuity, tax and delivery only. Cannot be combined with any other offer. No beer purchase required. Includes orders of non-alcoholic items. Not valid in CT, KY, ME, MO, PA, OH, OK, CA, and AL. Valid for New Drizly Users Only. Void where prohibited. Expires 11/30/2021 at 11:59pm EST.
About Bud Light
The Bud Light brand name represents a family of products including Bud Light, Bud Light Seltzer, Bud Light Peels, Bud Light Chelada, Bud Light Platinum and Bud Light Platinum Seltzer. At the forefront of innovation, Bud Light continues to expand its product portfolio, offering a wide range of products brewed to meet the ever-changing preferences of consumers everywhere. Since 1982, Bud Light has delivered the best-selling premium light lager in America that is consistently brewed with a fresh, clean finish. For more information about Bud Light and our full family of products, visit www.BudLight.com.
For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America's most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
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