At the request of the American Red Cross, Anheuser-Busch is delivering one truckload – more than 50,000 cans – of emergency drinking water to support local communities in Colorado impacted by the recent wildfires.
The donation of emergency drinking water will be delivered to Anheuser-Busch wholesaler partner, Eagle Rock Distributing Co. of Colorado in Denver, CO who will work alongside the American Red Cross to distribute the resources to those in need. Anheuser-Busch, Eagle Rock Distributing of Colorado and Super Coffee will also be donating 1,700 cans of Ghost Energy and 4,300 bottles of Super Coffee to support the staff and volunteers involved in the ongoing recovery and rebuilding efforts in Boulder County.
“The American Red Cross is thankful for Anheuser-Busch’s generous donation, which enables us to quickly distribute life-sustaining drinking water for families impacted by the most devastating wildfires in Colorado’s history,” said Elizabeth Penniman, Vice President of Communications at the Red Cross. “We can always count on Anheuser-Busch to be by our side supporting communities in crisis.”
The clean, safe drinking water was produced locally at Anheuser-Busch’s Fort Collins, CO brewery which periodically pauses beer production throughout the year to can emergency drinking water to help communities in times of disaster.
“Colorado is such an important community to our company and more than 1,000 colleagues who call it home and our thoughts are with all those impacted by the devastating wildfires, “said Gene Bocis, Senior General Manager of the Anheuser-Busch Fort Collins Brewery. “Our team in Fort Collins is humbled to be able to leverage our production capabilities to provide this critical donation to our friends and neighbors and we hope it provides a bit of relief as they recover.”
Anheuser-Busch has a longstanding tradition of providing support for disaster relief efforts in partnership with the American Red Cross, dating back to 1906. Since the inception of the emergency drinking water program in 1988, Anheuser-Busch and its wholesaler partners have provided more than 90 million cans of water to U.S. communities affected by natural disasters and other crises.
Last year alone, Anheuser-Busch donated more than 4 million cans of emergency drinking water to communities and volunteer fire departments across 49 states in support of ongoing relief efforts.
For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
ABOUT THE AMERICAN RED CROSS
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation's blood; teaches skills that save lives; provides international humanitarian aid and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or cruzrojaamericana.org, or visit us on Twitter at @RedCross.