May 25, 2022 – Today, the country’s leading brewer, Anheuser-Busch, the nation’s largest drunk driving victim services and advocacy nonprofit, Mothers Against Drunk Driving (MADD), and ridesharing platform, Uber, announced the next phase of their joint “Decide to Ride campaign” in Missouri, where the coalition will combat alcohol-impaired driving this summer.
Kicking off on Memorial Day and extending through Labor Day, the coalition is teaming up with local sponsorship partners, including the St. Louis Cardinals and Live Nation venues, to encourage consumers in St. Louis to plan ahead for a safe ride home all summer long. With increased risks of drunk driving during the summer holidays, this joint effort is critical for raising awareness and promoting road safety by providing ridesharing opportunities that help prevent drunk driving.
“I’m grateful Anheuser-Busch is working with MADD and Uber for a “Decide to Ride” campaign as we call on our families, friends and neighbors to plan ahead for a ride home,” said Missouri Representative Ann Wagner. “When you’re celebrating the start of summer this weekend, remember to be responsible as we all work together to keep our roads and our neighbors safe.”
"As we head into the summer months, we continue to focus on ways to create a safe and enjoyable environment for both visitors and residents of St. Louis. Anheuser-Busch, MADD and Uber are coming together to help everyone in our community 'Decide to Ride' to help keep our streets safe," said St. Louis Mayor Tishaura O. Jones. “This Memorial Day, I’m urging members of our community to join in their effort to prevent drunk driving by always planning ahead for a safe ride. Together, we can make summer safer for all those who use our roads."
Anheuser-Busch, MADD, and Uber first joined forces and launched the ‘Decide to Ride’ campaign in September 2021 in a groundbreaking coalition aimed at bringing an end to drunk driving by sharing a key message for consumers – “If You Drink, Don’t Drive. Decide to Ride.” Consumers who are aware of the campaign are over 40 percent more likely to use a ridesharing app to avoid alcohol-impaired driving, according to early internal campaign research developed by the coalition.
Building on last year’s launch, Anheuser-Busch, MADD and Uber are bringing the program to life specifically for community members in Missouri through advertising, promotions at local events, and signage at retailers. The partnership will also be providing locally available discounts on Uber rides in St. Louis to help consumers plan ahead for a safe ride.
“At Anheuser-Busch, we are unwavering in our longstanding commitment to drunk driving prevention. During the summer months, this commitment is more important than ever due to the increased risks of drunk driving,” said Colleen Lucas, Vice President of Corporate Social Responsibility at Anheuser-Busch. “By continuing our Decide to Ride campaign in Missouri and reminding consumers of the importance of planning ahead for a safe ride when you’re drinking, we’re confident this effort will help create a safer future for all. This Memorial Day, we’re eager to continue making strides toward ending alcohol-impaired driving in Missouri and across the country.”
“ We at MADD have spent over four decades encouraging people to always plan ahead when plans include alcohol, whether it’s a non-drinking friend or family member, rideshare, public transportation or a taxi, to make sure everyone gets home safely,” said MADD National President Alex Otte. “As we take a moment over Memorial Day weekend to remember those who gave their lives in service to our nation, we can keep our communities and our families safe by making the right choice – if you drink, don’t drive. We are proud to partner on the Decide to Ride campaign.”
“At Uber, we’re proud to be part of the solution to end drunk driving,” said Kristin Smith, Head of Road Safety Policy at Uber. “With so many transportation alternatives, there’s no excuse for getting behind the wheel intoxicated, and we’re thrilled to bring the Decide to Ride campaign back to Missouri this summer. As residents get ready to celebrate Memorial Day weekend, there is no better time to remind everyone to leave their keys at home and make a plan if they decide to drink.”
At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most loved beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
ABOUT MOTHERS AGAINST DRUNK DRIVING (MADD)
Founded in 1980 by a mother whose daughter was killed by a drunk driver, Mothers Against Drunk Driving® (MADD) is the nation’s largest nonprofit working to end drunk driving, help fight drugged driving, support the victims of these violent crimes and prevent underage drinking. MADD has helped to save more than 400,000 lives, reduce drunk driving deaths by more than 50 percent and promote designating a non-drinking driver. MADD’s Campaign to Eliminate Drunk Driving® calls for law enforcement support, ignition interlocks for all offenders and advanced vehicle technology. MADD has provided supportive services to nearly one million drunk and drugged driving victims and survivors at no charge through local victim advocates and the 24-Hour Victim Help Line 1-877-MADD-HELP. Visit www.madd.org or call 1-877-ASK-MADD.
Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 25 billion trips later, we're building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
We need to check your ID
You must be of legal drinking age to enter this site