June 28, 2022
– Today, the country’s leading brewer, Anheuser-Busch, the nation’s largest
drunk driving victim services and advocacy nonprofit, Mothers Against Drunk
Driving (MADD), and ridesharing platform, Uber, announced the next phase of
their joint Decide to Ride campaign in Washington, D.C., where the
coalition will combat alcohol-impaired driving this summer.
This Fourth of July through Labor Day, the coalition is teaming up with local sponsorship partners, including the Washington Nationals and Jiffy Lube Live, to encourage consumers to end alcohol-impaired driving by planning ahead for a safe ride all summer long. With increased risks of drunk driving during the summer holidays, this joint effort is critical for raising awareness and promoting road safety by providing ridesharing opportunities to prevent drunk driving.
“The Decide to Ride campaign is such an impactful initiative and we’re thrilled to be involved,” said Matt Rogers, Jiffy Lube Live’s General Manager and Regional VP of Venue Operations for Live Nation. “By partnering with Anheuser-Busch, MADD, and Uber, we’re able to help fans plan ahead so they can focus on having incredible live music experiences at Jiffy Lube Live.”
“The Washington Nationals are proud to partner with Anheuser-Busch to do our part to help combat impaired driving this summer through the Decide to Ride campaign,” said Alan Gottlieb, Chief Operating Officer, Lerner Sports. “Nationals Park is conveniently located near public transportation options, and is easily accessible via rideshare services, and we encourage fans coming out to events to make plans to get home safely before they even leave their homes or offices.”
Anheuser-Busch, MADD and Uber joined forces and launched the Decide to Ride campaign in September 2021 as part of a groundbreaking first-of-its-kind coalition aimed at bringing an end to drunk driving .
The Decide to Ride campaign focuses on driving behavior change by connecting with consumers before they even take that first sip – “ because you can’t drive drunk, if you don’t drive there.” Consumers who are aware of the campaign are over 40 percent more likely to use a ridesharing app to avoid alcohol-impaired driving, according to early internal campaign research developed by the coalition.
Building on last year’s launch , the campaign will come to life this summer through digital creative, print and out-of-home advertising, promotions at local events including Washington Nationals games and Live Nation concerts at Jiffy Lube Live, and signage at retailers sharing a key message for consumers – “ If You Drink, Don’t Drive. Decide to Ride.”
The partnership will also be providing locally available discounts on Uber rides in Washington, D.C. to help consumers plan ahead for a safe ride to and from their Fourth of July celebrations. For Independence Day, starting at 5 p.m. on Friday, July 1, 2022, through 11:59 p.m. on Monday, July 4, 2022, riders are encouraged to redeem promo code DTRJULY4 to receive up to $5 on each of 2 UberX or UberXL rides during the Fourth of July weekend.*
"This Fourth of July, we’re proud to celebrate our nation by helping to keep our roads and communities safe through our Decide to Ride campaign,” said Colleen Lucas, Vice President of Community Impact at Anheuser-Busch. “In partnership with the Washington Nationals and Jiffy Lube Live, we’re eager to connect with consumers in Washington, D.C. during the summer holidays to remind them to always plan ahead for a safe ride to help end alcohol-impaired driving.”
“We at MADD want everyone in the D.C. metro area to celebrate the July Fourth weekend with a plan for a non-drinking driver to get them home safely,” said MADD National President Alex Otte. “Before taking the first sip of alcohol, plan your safe mode of transportation - rideshare, public transit, taxi or a non-drinking friend or family member - every time.”
“As studies show, Uber has had a direct role in reducing alcohol-related traffic fatalities throughout the US,” said Kristin Smith, Head of Road Safety Policy at Uber. “This Independence Day, we are proud to partner with MADD, Anheuser-Busch, the Washington Nationals, and Jiffy Lube Live to be part of the solution to end drunk driving and remind everyone to make a plan if they decide to drink.”
At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most loved beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
ABOUT MOTHERS AGAINST DRUNK DRIVING (MADD)
Founded in 1980 by a mother whose daughter was killed by a drunk driver, Mothers Against Drunk Driving® (MADD) is the nation’s largest nonprofit working to end drunk driving, help fight drugged driving, support the victims of these violent crimes and prevent underage drinking. MADD has helped to save more than 400,000 lives, reduce drunk driving deaths by more than 50 percent and promote designating a non-drinking driver. MADD’s Campaign to Eliminate Drunk Driving® calls for law enforcement support, ignition interlocks for all offenders and advanced vehicle technology. MADD has provided supportive services to nearly one million drunk and drugged driving victims and survivors at no charge through local victim advocates and the 24-Hour Victim Help Line 1-877-MADD-HELP. Visit www.madd.org or call 1-877-ASK-MADD.
Uber’s mission is to create opportunity through movement. We started in 2010 to solve a simple problem: how do you get access to a ride at the touch of a button? More than 25 billion trips later, we're building products to get people closer to where they want to be. By changing how people, food, and things move through cities, Uber is a platform that opens up the world to new possibilities.
Anheuser-Busch Media Relations,
* Receive up to $5 off on each of 2 UberX or UberXL rides (Max $10 discount) with promo code DTRJULY4 valid 7/1/22 through 11:59pm 7/4/22 in Houston, Denver, Las Vegas, Atlanta, St. Louis, Cincinnati, Washington D.C., Buffalo, and Boston or while supplies last. To activate a promo code, apply it in the Uber app prior to requesting your ride. Discount does not apply to surcharges, government fees, tolls, or tips and cannot be combined with other offers or discounts. For accounts with multiple valid promo codes, the promo with the highest savings will automatically apply to a rider’s next trip. Offer is non-transferable. Offer and terms are subject to change.
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