Bud Light Seltzer Makes Summer Happy Hour Even Louder With New Limited-Edition Cocktail Hour Pack

NEW YORK, NY – April 19, 2022 – Bud Light Seltzer is raising a can to warmer weather this season as it introduces the newest limited-edition variety pack to its portfolio of “Loudest Flavors Ever,” the Bud Light Seltzer Cocktail Hour variety pack. Whether you are lounging at the pool, soaking in the sun at the beach, or relaxing in the backyard, these classic cocktail-inspired seltzers are perfect for any summer occasion, providing a vibrant twist on classic summer cocktail flavors, while bringing the boldness and refreshment of a hard seltzer:

Bud Light Seltzer Cocktail Hour Pack Flavors (limited-time offering available beginning April 25, 2022):

• Tropical Punch: Grab a towel because this new flavor will transport seltzer drinkers to the beach with its tropical aroma and summery notes.
• Lime Margarita: This fresh, citrusy seltzer is a good reminder that it's LIME o'clock somewhere…
• Watermelon Mojito: Sure to cool seltzer fans down this summer with its sweet, fresh watermelon taste and crisp minty finish.
• Strawberry Daiquiri: This take on the chilled summer classic offers a mild sweetness, with a hint of lime-flavored tartness, in the refreshment of a hard seltzer.

“Bud Light Seltzer continues to drive innovation, delivering the “Loudest Flavors Ever” and our latest seasonal offering is no exception,” said Andy Goeler, Vice President of Marketing, Bud Light. “Our new limited-edition Cocktail Hour variety pack is perfect for our loyal fans who expect us to have bold, delicious flavors, and is appealing to consumers who are looking for a seltzer spin on their fan-favorite summer cocktail flavors as they gather with friends and family this season.”

The Bud Light Seltzer Cocktail Hour will be available for a limited time nationwide, beginning Monday, April 25. The pack will be available for purchase in 12 oz. slim can variety 12-packs. In line with the Bud Light Seltzer portfolio, the limited-edition Bud Light Seltzer Cocktail Hour pack is made with pure cane sugar, natural flavors, contains ZERO sugar and comes in at 100 calories and 5% ALC/VOL. Not to mention, it's also gluten free!

In late May, Bud Light Seltzer is also changing things up in its Classic Variety pack with two new, bold flavors that are sure to keep seltzer fans 21+ coming back for more:

• Watermelon: A new spin on a fan favorite, this seltzer features a refreshing and sweet taste with a candied watermelon aroma.
• Tangerine: This zingy tangerine flavor packs notes of citrus in every sip.

To follow the latest on Bud Light, visit BudLight.com and follow Bud Light on Facebook at Facebook.com/BudLight, on Twitter at @BudLight, and on Instagram at @BudLight.

###

About Bud Light

The Bud Light brand name represents a family of products including Bud Light, Bud Light Seltzer, Bud Light NEXT, Bud Light Peels, Bud Light Chelada, Bud Light Platinum and Bud Light Platinum Seltzer. At the forefront of innovation, Bud Light continues to expand its product portfolio, offering a wide range of products brewed to meet the ever-changing preferences of consumers everywhere. Since 1982, Bud Light has delivered the best-selling premium light lager in America that is consistently brewed with a fresh, clean finish. For more information about Bud Light and our full family of products, visit www.BudLight.com.

About Anheuser-Busch

For more than 160 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.